Our Identity
Keeping our visual presence consistent.
Our name
Initial inspiration comes from the great vibes and long history of the Grateful Dead and their famous song: Ripple. We pull from the idealogy of returning to this magical fountain to “fill up your cup.” Of course, the water connations connect the lakes, rivers and oceans of the great outdoors. Lastly, we believe in the “Ripple Effect” where treating one small issue creates many additional benefits — rippling outward. Similarly, we start small, with one person and then continue to build a community.
Our logo
Our mark highlights movement, progression and forward thinking with a nod to the energy and passion of the golden era of 90’s sports.
Download logos here
Please do not alter in any way and follow the usage laid on in the Ripple Brand Guidelines.
Our bird
Our bird represents our patients — at the final stage of “expansion.” They can soar now, they can fly. The spark that was lost within them because of an injury has been fully restored. After restoration and a visit to our Fountain of Youth, our aim is to keep our patients flying.
Our color
With a grounded dark grey, our accent color of gold symbolizes energy, wisdom and abundance. With a nice nod to the B’s.
Our secondary palette represents bluebird skies with turquoise mountain waters. As our most prominent secondary color, turquoise also symbolizes tough love.
